4.13.22
![Concierge Medicine Value Proposition For Health Systems Web](/Areas/CMS/assets/img/blank.gif)
Looking at the Current Concierge Medicine Competitive Landscape
Health news about the COVID‑19 pandemic is constantly in flux, highlighting the necessity of reliable, evidence-based health advice for consumers to make personal health decisions. 我花了两年时间筛选来自传统媒体和社交媒体平台的相互矛盾的指导意见, 越来越多的美国人意识到个性化护理以及与医疗保健提供者加强沟通的好处.
不像传统的医疗实践模式,往往需要大量的病人吞吐量, 门房医疗实践模式允许较小的患者小组,增加了云顶集团40011官网在检查期间和预约就诊之间与患者相处的时间. 这段额外的时间使医疗云顶集团提供者能够进行彻底的医疗检查和个性化的设计, proactive health optimization plans and treatment approaches for their patients. This holistic, integrative approach has demonstrated improved health outcomes.
Consumers who can afford concierge medicine memberships value these services. According to a recent poll from the Harvard T.H. Chan School of Public Health, NPR, and the Robert Wood Johnson Foundation, 在收入最高的1%的成年人中,目前有22%的人从事门房医疗云顶集团.
As expected, 礼宾医疗云顶集团提供者和会员制医疗实践的供应已经在全国范围内扩大,以满足不断增长的市场需求. 大多数领先的云顶集团40011官网正在采用某种类型的优质临床云顶集团. Of the top 25 academic medical centers (AMCs):[1]
- 76% offer executive health programs.
- 40% provide concierge primary care medicine.
- 28% offer both.
在排名前25位的资产管理公司中,只有3家既不提供高管医疗云顶集团,也不提供门房医疗云顶集团.
而关于门房医疗云顶集团提供者和患者的可靠行业统计数据却很少, 以下是礼宾医疗市场和竞争格局的清晰之处:
- 礼宾医疗、行政保健和其他高级临床云顶集团(如.g., integrative and functional medicine) is here to stay and is growing. The number of advertised programs continues to rise (see above statistics).
- As more providers enter local markets, membership pricing, perceived provider prestige, and in-scope service offerings—including premium engagement, medical, wellness, 当病人选择门房医疗项目时,便利性将是关键的区别因素.
- Organizations with robust and innovative patient engagement platforms, broad patient care continuums, strong local brand reputations, 而资金和投资资源的易得性在吸引目标市场的礼宾医疗患者方面具有竞争优势.
- Health systems have the resources to develop most, if not all, 将这些竞争优势特征与独立的礼宾医疗实践和隶属于礼宾医疗管理公司的云顶集团40011官网进行比较.
克服非营利性医疗机构礼宾医疗的耻辱
Historically, 云顶集团40011官网回避了进入高级医疗保健或门房医疗云顶集团. Within the industry, 礼宾医疗可能无意中建立了一个多层次的医疗云顶集团体系,提供优先准入,这是一种错误的耻辱.e., “插队”),或者向有能力支付费用的个人提供更高质量的病人护理.
The entire healthcare industry needs to be very clear about this issue: 任何云顶集团40011官网环境,如果以牺牲其他患者群体为代价,优先获得医疗云顶集团或为一个患者群体提供更高质量的医疗云顶集团,都是不道德的,可能不符合联邦和州政府的规定, if Medicare and Medicaid programs are accepted.
However, when planned and executed properly, 门房式医疗云顶集团线路为许多云顶集团40011官网提供了独特的价值主张.
![Figure 1 Concierge Medicine Value Proposition cropped](/user_area/uploads/Figure-1_Concierge-Medicine-Value-Proposition_cropped.png)
- 溢价或礼宾医疗云顶集团的存在以及作为这些计划的一部分提供的护理不应以访问为代价, or quality of, care the health system provides to the general population. On a basic level, 这意味着在整个患者群体中保持公平的患者访问和预约可用性. In terms of workforce planning, 这可能意味着确保门房医疗云顶集团提供者的职位由外部新招聘的人员或原本退休的人员填补, rather than poaching providers from traditional practices, which would, in effect, reduce access options for the general population. Above all else, care access, care quality, and evidence-based medical treatments should be standardized, optimized, 并统一地提供给所有患者,无论他们是否有能力负担必要的护理.
- The majority of, if not all, 门房医疗云顶集团的营业利润应重新投入系统,以弥补负利润率或不可报销, mission-critical patient care programs. 经常听到的“没有利润,就没有使命”这句话是许多云顶集团40011官网的现实. Concierge medicine programs are a recurring, 高营业利润来源,持续为需要组织投资的项目提供资金.
- Health systems’ foundations, development teams, 或附属慈善组织应定期向礼宾医疗会员寻求捐款. 参加门房医疗项目表明,患者很有可能是富裕的,有经济能力为患者护理捐赠基金和资本活动做出贡献.
- 关于礼宾医疗项目云顶集团的沟通应该对公众透明. 通信应该清楚地阐明程序中包含哪些云顶集团, how much it costs, 以及该项目将如何在所有患者群体中保持可及性和护理质量,并支持关键任务护理项目.
Seizing the Concierge Medicine Service Line Market Opportunity
Without a doubt, the market demand for services that deliver highly customized, individually tailored healthcare will continue to increase. Organizations prepared to meet this demand with novel, unique, 执行良好的门房医疗云顶集团将在这一增长中成为行业领导者, high-margin market segment.
Furthermore, 认真满足所有人群的患者云顶集团需求并在创新方面成为市场领导者的云顶集团40011官网, 以消费者为中心的医疗保健云顶集团提供商需要将门房医疗云顶集团集成到其患者护理组合中. 那些这样做的公司将具有先行者优势,并在可用云顶集团产品方面领先于独立的、行动较慢的医疗保健提供商.
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Read MoreFootnotes
- 1.
As ranked by U.S. News & World Report.